Texas A&M 12th Man Foundation
A proposal to enhance Texas A&M's 12th Man Foundation donor growth & engagement capabilities through a modern, personalized communication platform that aligns with Texas A&M Athletics' commitment to excellence.
Current Donor Landscape and Challenges
The 12th Man Foundation faces several key challenges in supporting 20 athletic teams while meeting evolving donor expectations.
New Coaches with New Vision
Weak or Non-Existent Relationships Between New Coaches and Donor/Alumni Base
Donor Fatigue
Navigating change to avoid Donor Fatigue.
Rising Costs & Revenue Needs Across the Other Sports
Increasing financial demands across all programs, especially non-revenue-generating sports
Limited Bandwidth
Insufficient staff resources to personally support all 20 teams
Goals & Progress
Fatigue Prevention Focused on Top 20%
Reduce donor fatigue by delivering clear, consistent, and timely updates that build trust and strengthen engagement amid a rapidly evolving athletics landscape.
Big Three Reconnection
Reignite connections with Football, Basketball, and Baseball alumni and donors through new head coach introductions and vision sharing.
17 Team Growth Strategy
Build tailored growth strategies for each Olympic sport based on their unique needs and opportunities.
The Playbook
Tailored strategies to achieve each goal
Select a goal to view its playbook
Click on any goal in the Goals & Progress section above to see the corresponding playbook strategies
Success Stories
Real examples of how our platform drives results across different engagement goals:
Select a goal above to see a relevant success story
UTEP Athletics
UTEP Athletics transformed their approach to major donor engagement by delivering consistent, personalized updates from coaches and athletic leadership. This strategy led to unprecedented fundraising success, including two $5M gifts secured within 100 days.
Louisville Baseball
After months of silence and a missed team fundraising goal, Louisville Baseball used our platform to reconnect with MLB alumni and top donors. Head coach Dan McDonnell sent personalized video messages sharing his vision for the year, resulting in immediate engagement and support from previously disconnected stakeholders.
Penn State Athletics
Penn State Athletics successfully deployed our platform across all sports including Olympic sports programs, creating a coordinated but customized approach for each team's unique needs. From launching new facility campaigns to growing NIL collectives, each program received a tailored strategy.
Minimal Time Investment
DonorElevate is designed to maximize impact while minimizing staff time requirements
Designed for Busy Athletic Staff
"The platform's efficiency is remarkable. What used to take our staff hours each week now takes minutes, while delivering even better engagement results."
Supporting All 20 Sports
How DonorElevate helps the 12th Man Foundation engage donors across all Texas A&M athletic programs
Football
- NFL alumni personal video updates
- Top 100 donor exclusive access
- Gameday VIP experiences
Basketball
- Pro alumni connection program
- Top donor pregame briefings
- NBA player success stories
Baseball
- MLB alumni engagement strategy
- Diamond Club insider access
- Pro player mentorship program
Track & Field
- Olympic alumni spotlights
- Olympic athlete spotlights
- Training facility updates
Swimming & Diving
- Olympic medalist updates
- Record-breaking performances
- Facility improvement updates
Soccer
- Match day experiences
- International player features
- Youth camp promotions
Volleyball
- Match preparation insights
- Player development stories
- Tournament coverage
Tennis
- Match highlights and results
- International recruitment
- Facility improvement updates
Golf
- Tournament coverage
- Course improvements
- Pro alumni updates
Implementation Journey
The Playbook
Create new donor engagement strategy & playbook.
On-site Training. Program Launch
Deploy playbook. Launch landing pages. Send first messages with teams
Host a Live Event
Video from coaches of top revenue-generating programs. Announce engagement initiatives. Host special donor event
Preseason Training
Video message from a student-athlete. Include updates on roster, goals, what's ahead
Season Opener
Implement regular in-season content calendar across all 20 teams.
.png)
Investment & ROI
Choose the investment plan that best fits your program's needs.
Department-Wide Annual Plan
Complete access for all teams with a simple annual commitment
Department-Wide Package Discount
Football ($40K) + Men's Basketball ($20K) + Baseball ($15K) + 17 Olympic Sports ($85K) = $160K
Pricing Breakdown
Services Included
Product Features
Department-Wide 3-Year Plan
Strategic long-term investment with 20% savings and locked-in pricing
Department-Wide Package Discount
3 years x $160K/year = $480K
Pricing Breakdown
Services Included
Product Features
Pricing Breakdown
Services Included
Product Features
Pricing Breakdown
Services Included
Product Features
Projected ROI
Key Benefits
- Increase annual fundraising across all programs
- Strengthen alumni relationships
- Reduce donor fatigue
- Increase staff efficiency
- Drive sustainable donor growth for all 20 teams
The platform bridges the gap between coaches, the development office, and donors - creating a sustainable engagement model for all 20 teams.