UCLA Swimming & Diving
DonorElevate Onboarding & Strategy Playbook for UCLA Swimming & Diving. A comprehensive implementation guide to rebuild donor engagement, launch a digital booster club, and achieve $100,000 in fundraising goals.
Current Program Challenges & Opportunities
UCLA Swimming & Diving faces several key challenges that our onboarding strategy will address systematically.
Annual Fundraising Deficit
$50,000–$100,000 gap in annual fundraising needs
Outdated Donor Database
~700 contacts, mostly outdated or disengaged alumni and supporters
Men's Team Alumni Engagement Gap
Particularly low engagement among men's team alumni base
Enhanced Development Collaboration
Wooden Fund is increasing support with new dedicated liaison for swimming & diving
Goals & Progress
Contact List Activation
Import, clean, and segment existing contact lists while creating new digital intake system
Booster Club Launch
Create branded booster club identity with custom landing page and milestone tracking
Fall Fundraising Campaign
$25K by September, $50K by end of fall season, remainder through holiday campaign
The Playbook
Platform Setup & Asset Creation
Complete technical setup and content creation in first 2-3 weeks
- User login setup for Coach Wolfrum + staff
- Custom booster club landing page design
- Contact import and audience tagging system
- SMS & email sending number connection
Donor Segmentation & Re-engagement
Strategic segmentation and targeted re-engagement approach
- Parents of current athletes (short-term urgency focus)
- Women's swim alumni (re-engagement through shared stories)
- Men's team alumni (1:1 outreach from Jordan)
- New captures (soft nurturing before donation asks)
Weekly Content Cadence
Consistent engagement through weekly video and messaging schedule
- 1 short video per week (coach or athletes)
- Text or email support for each message
- Auto-drafted & scheduled content with approvals
- Behind-the-scenes swim team content
Measurement & Optimization
Real-time tracking and optimization of engagement efforts
- Weekly contact growth tracking
- Video view rate monitoring
- Link click and message response analytics
- Donation attribution and ROI measurement
Digital Booster Club Launch
Strategic approach to growing donor engagement through branded digital membership concept
Digital Engagement Experience
Custom booster club landing page with donor intake form, milestone tracker, and exclusive content access signup.
Implementation Journey
Kickoff & Data Cleanup
Kickoff meeting, confirm user logins, import contact lists, and begin data cleanup process
Content Prep & Platform Launch
First video recording, custom landing page launch, SMS/email setup, and initial engagement campaigns
Awareness & List Growth
Weekly content cadence begins, social media integration, player support for resharing
Soft Donation Push
Begin milestone-driven fundraising with $25K target by month end
Holiday Giving Campaign
Launch comprehensive holiday campaign targeting $50K milestone
Review & Spring Planning
Campaign review phase and preparation for spring season engagement
Impact & Results
We're excited to implement DonorElevate's comprehensive approach to rebuild our donor engagement and achieve our fundraising goal.