%202.png)
Iowa State Athletics
How Iowa State Athletics is revolutionizing donor engagement through personalized communication and exclusive access to the transformative CyTown project.
Goals & Progress
Donor Engagement
Project Updates
Insider Access
The Playbook
Personalized Updates
Direct communication from Athletic Director and coaches
- Video progress reports
- Named recognition
- Impact highlights
Exclusive Access
Behind-the-scenes look at CyTown development
- Virtual project tours
- Early previews
- Stakeholder Q&As
Recognition Program
Comprehensive donor appreciation strategy
- Personal thank-you messages
- Impact storytelling
- Milestone recognition
Content Strategy
Strategic communication planning
- Content calendar
- AI personalization
- Engagement analytics
Growing Your Donor Base
Leveraging digital engagement to expand CyTown support
Digital Engagement Experience
Custom landing page experience that enables supporters to sign up for exclusive CyTown updates and content.
Implementation Journey
Program Launch
Introduction of new donor engagement strategy focused on CyTown project
First Updates
Initial series of personalized video updates from Athletic Director
Virtual Tours
Launch of exclusive virtual tour program for top donors
Proven Success from Other Programs
Our track record of success with other athletic programs demonstrates the potential impact for Iowa State Athletics:
UTEP Athletics
- Secured two $5M major gifts within 60 days
- 50.14% click rate from top donors
- 38,000+ messages sent to broader base
- Sold out crowd achieved through targeted messaging
"The dual-strategy approach has transformed how we engage with our supporters. We've achieved unprecedented fundraising success while maintaining strong connections."
.png)
Penn State Athletics
- 28 teams actively using the platform
- 80% platform adoption rate
- 92% donor satisfaction
- 6x higher repeat donor likelihood
"Insider Inbox allows our head coaches to foster deeper connections with our top 20% donors to generate the funds necessary to support their program's needs."
Ohio State Men's Lacrosse
- 22.8% growth in 11th Man Club membership
- 66.7% average link open rate
- 189% video engagement rate
- 260% peak video view rate
"The engagement we've seen through Insider Inbox has been incredible. Our 11th Man Club members are more connected to our program than ever before."
