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Kent State Basketball
How Kent State Basketball and the Blue and Gold Collective partnered with Insider Inbox to provide collective members with an inside look at the program through the eyes of Coach Rob Senderoff.
Building a New Collective
Starting a new collective presented unique challenges that required innovative solutions.
Limited Initial Awareness
Building recognition for the newly formed Blue & Gold Collective
Donor Trust
Establishing credibility as a new organization managing NIL funds
Content Creation
Maintaining consistent, high-quality content with limited resources
Subscription Model
Finding the right price point for monthly memberships
Goals & Progress
Inside Access
NIL Fundraising Goal
Donor Engagement
The Playbook
Personalized Content
Distributing behind-the-scenes content directly from Coach Senderoff in a personal way
- Game breakdowns
- Pregame hype videos
- Post-game celebrations
Staff Collaboration
Working with staff members to create and distribute engaging content
- Content creation support
- Distribution strategy
- Engagement tracking
Website Integration
Launched GoBlueAndGold.com for exclusive access and donations
- One-time donations
- $20/month subscriptions
- Exclusive content access
Donor Engagement
Strategic donor outreach and engagement program
- Direct donor communications
- Engagement tracking
- Fundraising progress
Building The Base
Strategic approach to growing donors, membership and support through digital engagement
Digital Engagement Experience
Dedicated collective website with membership tiers, impact tracking, and exclusive content access.
Implementation Journey
Program Launch
Launched with the first introductory video message
First Success
Received immediate $1,000+ donation without direct fundraising ask
Holiday Engagement
Sent a Thanksgiving video, generating strong engagement
Season Progress
Shared progress of the season and continued donor outreach
Fundraising Milestone
Reached 25% of the annual fundraising goal within first 60 days
Major Milestone
Reached 50% of annual fundraising goal with $4,500 raised
Top Performing Videos
Exclusive content that drove record-breaking engagement across both VIP and mass audience segments.
Happy Thanksgiving
The 'coldest place on the planet' but still checking in
Coach's Prep
Head coach Rob Senderoff breaks down the keys when taking on #5 Auburn
Fundraising event
Engaging donors for an off-season fundraising event.
Impact & Results
The engagement we've seen through DonorElevate has been incredible. We've progresssed significantly in our fundraising goals while maintaining strong connections with our supporters.
