DonorElevate Logo
Louisville Athletics logo
Playbook

Louisville Athletics

Louisville Baseball aims to revolutionize their fundraising approach through a tiered donor strategy, focusing on high-value Inner Circle members while growing the broader Dugout Club base.

25-30
Inner Circle target
$15,000
Fundraising goal
150
Dugout Club target
March '25
Launch Date
Louisville Athletics

Goals & Progress

Inner Circle Growth

Target25-30 donors
Achieved6-figure price point
TimelineMarch 2025
Upcoming

Dugout Club Expansion

Target150 accounts
AchievedFrom 100 baseline
TimelineMay 2025
Upcoming

Fundraising Target

Target$15,000
AchievedInitial phase
TimelineMay 2025
Upcoming

The Playbook

Tiered Donor Strategy

Multi-level approach targeting different donor segments

  • Inner Circle ($100k+ level)
  • Mid-tier donors ($10k-50k)
  • Dugout Club membership growth

Capital Campaign Innovation

Modernize approach beyond traditional seat upgrades

  • Innovative giving opportunities
  • Enhanced donor recognition
  • Exclusive access programs

Engagement Analytics

Track and optimize engagement across donor tiers

  • Real-time engagement tracking
  • Multi-tier response analysis
  • ROI measurement by segment

Implementation Plan

Strategic approach to donor tier development

  • Inner Circle cultivation
  • Mid-tier donor development
  • Dugout Club growth strategy

Implementation Journey

March 2025

Program Launch

Introduction of new tiered donor strategy with focus on Inner Circle development

Key Milestone
April 2025

Inner Circle Formation

Begin cultivation of 25-30 high-level donors at six-figure price point

Key Milestone
May 2025

Dugout Club Expansion

Strategic growth initiative to expand from 100 to 150 active members

Key Milestone

Proven Success from Other Programs

Our track record of success with other athletic programs demonstrates the potential impact for the Cardinal Athletic Fund:

UTEP Athletics logo

UTEP Athletics

  • Secured two $5M major gifts within 60 days
  • 50.14% click rate from top donors
  • 38,000+ messages sent to broader base
  • Sold out crowd achieved through targeted messaging
"The dual-strategy approach has transformed how we engage with our supporters. We've achieved unprecedented fundraising success while maintaining strong connections."
Michael Levy
Michael Levy
Deputy AD for Revenue Generation
UTEP Athletics
Penn State Athletics logo

Penn State Athletics

  • 28 teams actively using the platform
  • 80% platform adoption rate
  • 92% donor satisfaction
  • 6x higher repeat donor likelihood
"Insider Inbox allows our head coaches to foster deeper connections with our top 20% donors to generate the funds necessary to support their program's needs."
Alyssa Francona
Alyssa Francona
Senior Associate AD for Advancement
Penn State Athletics
Ohio State Men's Lacrosse logo

Ohio State Men's Lacrosse

  • 22.8% growth in 11th Man Club membership
  • 66.7% average link open rate
  • 189% video engagement rate
  • 260% peak video view rate
"The engagement we've seen through Insider Inbox has been incredible. Our 11th Man Club members are more connected to our program than ever before."
Nick Myers
Nick Myers
Head Coach, Ohio State Men's Lacrosse
Ohio State Men's Lacrosse

Impact & Results

6-Figure
Inner Circle level
150
Dugout Club target
$15,000
Fundraising goal
We're excited to revolutionize our baseball fundraising approach with this innovative tiered strategy. By focusing on building a strong Inner Circle while growing our broader Dugout Club base, we're creating a sustainable model for long-term program success.
Dan McDonnell
Dan McDonnell
Head Baseball Coach, University of Louisville