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Louisville Women's Basketball
A proposal to enhance Louisville Women's Basketball donor growth & engagement capabilities through a modern, personalized communication platform that aligns with Louisville Athletics' commitment to excellence.
Current Donor Landscape and Challenges
Opportunities to enhance our donor growth & engagement capabilities through modern tools and strategies.
Alumni Engagement Opportunity
Strong, passionate alumni base with untapped engagement potential
Resource Optimization
Limited staff time for personalized donor communication
Fundraising Efficiency
Current $120,000 annual fundraising gap
Development Integration
Need for seamless coordination with athletics development
Goals & Progress
Alumni Engagement
Fundraising Gap
Staff Efficiency
The Playbook
Development Integration
Seamless coordination with athletics development office
- Aligned messaging
- Shared donor data
- Coaches Open Doors, Development Closes Deals
Resource Efficiency
Maximize impact with existing staff resources
- Automated workflows
- Content templates
- 15 minutes per week
Data-Driven Decisions
Analytics to optimize engagement strategies
- Engagement tracking
- ROI measurement
- 5x return on investment
Scalable Growth
Tiered investment matching program growth
- Year 1 small investment
- Identify key stakeholders
- Cultivate & convert donors
Building The Base
Strategic approach to growing donor engagement and support through digital innovation
Digital Engagement Experience
Custom landing page experience that enables supporters to sign up for exclusive program updates and content.
Implementation Journey
The Playbook
Create new donor engagement strategy & playbook.
Program Launch
Deploy playbook. Launch landing page. Send first messages.
Host a Live Event
Video From Coach Walz. Announce an initial fundraising goal. Host Season Preview Event
Preseason Training
Video message from a student-athlete. Include updates on roster, goals, what's ahead
Season Opener
Implemented regular in-season content calendar.