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Playbook

Miami Athletics Development

Capitalize on Momentum. Convert Emotion into Philanthropy.

Miami Hurricane Football is having a moment. Donors are excited, the wins are stacking, and the entire fan base feels the momentum. But your development team — is losing valuable time to manual work, messaging approval delays, and fragmented systems. DonorElevate helps Miami move at the speed of emotion — reclaiming 780+ hours per year, automating busy work, and transforming transactional donors into lifelong supporters. The question isn't whether to modernize — it's whether you'll do it while the emotion is still hot.

780+ Hours
Wasted annually on Excel tracking
2-3 Weeks
Lost to marketing approvals
1 Year Old
Team needs efficiency now
This Season
Peak momentum window closing
Miami Athletics Development

Current Realities & Challenges

Lean Team. Limited Time.

Your lean development team was formed just a year ago. Nicole manages strategic relationships, Demi drives initiatives, and Andrew handles operations — from Excel tracking to physical gift assembly. Challenge: 15+ hours each week are lost to manual tracking instead of cultivating relationships.

Challenges:
AI automation eliminates spreadsheet tracking, surfaces donors who need attention, and drafts personalized responses automatically — giving back a full month of productivity every year.

Delayed Communications. Lost Emotion.

All donor messaging must pass through the university's marketing cloud with 2–3 weeks' advance notice. By the time approvals are complete, the moment has passed — and so has the emotion. Challenge: You can't respond in real time to the wins and storylines that open donor hearts.

Challenges:
Compliance and agility coexist. Our same-day content tools allow you to deploy coach videos and donor messages within hours (even minutes) of major wins — striking while passion is at its peak.

Transactional Donor Mindset.

Many athletics donors are still motivated by perks — parking, access, gear. Your first impact report showed they respond to meaningful storytelling, but it's impossible to personalize that at scale manually. Challenge: Limited ability to create emotional connection and show impact consistently.

Challenges:
AI-powered personalization delivers the same kind of storytelling elite donors expect — customized by interest, sport, and giving history — shifting the mindset from 'benefit' to 'belief.'

Strategic Goals

Multiply Team Capacity

TargetEnable a 3-4 person team to perform like a staff of 10 to 20
AchievedThrough automation and AI assistance
TimelineImmediate Impact
Upcoming

Enable a small team to perform like a staff of 5x their size through automation and AI assistance.

Engage at the Speed of Emotion

TargetDeliver communications in hours, not weeks
AchievedPost-win communications delivered same day
TimelineThis Season
Upcoming

Deliver post-win communications, thank-you videos, and updates in hours, not weeks.

Cultivate True Philanthropy

TargetTransform transactional givers into believers
AchievedPersonalized impact storytelling at scale
TimelineBuilding Now
Upcoming

Use personalized impact storytelling to deepen relationships beyond transactional giving.

The DonorElevate Playbook

AI-Powered Team Multiplication

Automates relationship tracking, contact gap alerts, and personalized message generation.

  • 15+ hours saved per person weekly
  • Smart reminders when contacts go 90+ days without engagement
  • AI drafts replies and next steps automatically

Real-Time Momentum Capture

Transform game-day emotion into donor action.

  • Post-game videos deployed same day
  • Requests to coaches auto-notified via app
  • Built-in compliance workflow eliminates 3-week delays

Ultra-Personal Engagement

AI learns each donor's preferences and history.

  • Personalized messages reference their giving story and favorite sport
  • Content tailored to resonate with emotional triggers
  • Transcriptions and sentiment tracking guide what works next

Seamless System Integration

Your tools don't change — they get smarter.

  • Blackbaud (Raiser's Edge) + Salesforce two-way sync
  • Calendar integration for campaign timing around major events
  • Unified reporting and analytics for leadership

The Window Is Now

Week of Oct 21, 2025

DonorElevate (and Nicole) presents to Brian Campbell and Miami Development leadership

Align vision, goals, and decision path

Key Milestone
Late October 2025

Sandbox + Pitt reference call

Hands-on testing and peer validation

Key Milestone
Early November 2025

Integration Planning & Playbook

Map Blackbaud Sync & Strategize and deploy playbook for maximum engagement

Key Milestone
Early November 2025

Initial test with small donor group

Capture high-emotion donor moments, distribute personalized content, track engagement, and leverage data-driven insights to validate impact.

Key Milestone
December 2025

Playoff/Bowl Season Launch

Leverage historic moments, continue momentum

Key Milestone
Spring 2026

Full Athletics Rollout

Extend to non-football units for cross-campus efficiency

Key Milestone

Proof in Action

University of Pittsburgh Athletics logo

University of Pittsburgh Athletics

  • Pilot launched with Script Society ($50K+ donors)
  • 5–6 personalized videos from AD, head coach, and Larry Fitzgerald
  • Engagement doubled when emotion-driven content followed key wins
  • Older donors (60+) were among the highest responders
University of Pittsburgh Athletics
Penn State Athletics logo

Penn State Athletics

  • 28 sports supported with a lean development staff
  • 80% coach adoption rate, 92% donor satisfaction
  • AI automation enables team to move at the speed of emotion
"AI automation lets us move at the speed of emotion. We're engaging donors when it matters most."
Alyssa Francona
Alyssa Francona
Sr. Associate AD for Advancement
Penn State Athletics
UTEP Athletics logo

UTEP Athletics

  • Department-wide deployment across all sports
  • Record-breaking $12M+ fundraising year — up $1M from prior record
  • Integrated coach-driven videos became their top-performing content
"DonorElevate has transformed how we engage with our supporters. We've achieved unprecedented fundraising success while maintaining strong connections with our broader fan base."
UTEP Athletics Development
UTEP Athletics Development
Development Team
UTEP Athletics

Your team is young but talented — already proving what's possible with the right mindset. DonorElevate provides the system, automation, and emotional intelligence layer to help Miami's development office work faster, smarter, and more personally — all while donor enthusiasm is surging. The clock is ticking. Capture this season's emotion — or rebuild from scratch when it's gone.

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