%202.png)
Ohio State Men's Basketball
A strategic donor engagement plan to rebuild alumni connections, combat donor fatigue, and drive $1 million in fundraising through personalized communication and exclusive content.
Current Donor Landscape and Challenges
Ohio State Men's Basketball faces several key challenges that require innovative donor engagement solutions.
Alumni Disconnection
Many donors feel out of the loop after head coaching changes
Donor Fatigue
Risk of burnout from too many asks without enough value
Limited Staff Time
Coaches are focused on basketball; need a system that runs with minimal time investment
Weak Marketing Impact
Current marketing efforts aren't driving consistent engagement and visibility
Goals & Progress
Major Gift Fundraising
Secure major gifts through personalized engagement and exclusive access to the program.
Supporter Growth
Drive deeper engagement and more consistent giving through weekly updates and personalized content.
Larger Average Gifts
Generate higher average donations through consistent, value-driven engagement.
The Playbook
Strategic Communication Blueprint for Enhanced Member Engagement
Brotherhood Campaign
Create a cohesive campaign around the 'Brotherhood' theme to unite alumni, donors, and fans
- Branded content series
- Alumni spotlights
- Brotherhood events
- Exclusive merchandise
Alumni Reconnection
Rebuild trust and connection with alumni through personalized outreach
- Former player features
- Alumni-exclusive updates
- Reunion opportunities
- Legacy recognition
NIL Support Framework
Develop a transparent, impactful NIL program that donors can confidently support
- Clear impact reporting
- Student-athlete spotlights
- NIL success stories
- Donor recognition program
Facility Improvement Showcase
Highlight facility improvement needs and progress through engaging content
- Virtual tours
- Before/after comparisons
- Expert commentary
- Donor naming opportunities
Minimal Time Investment
DonorElevate is designed to maximize impact while minimizing staff time requirements
Designed for Busy Basketball Staff
"What used to take our staff hours each week now takes minutes, while delivering even better engagement results."
Implementation Journey
Playbook Development
Create donor engagement playbook and launch landing page. Coach Diebler and staff receive initial training.
Campaign Launch
Coach Diebler sends video message to supporters introducing the Brotherhood initiative and driving early momentum.
Alumni Reconnection
Targeted outreach to alumni with personalized messages from Coach Diebler.
Season Content Calendar
Launch in-season content calendar with regular updates through preseason, in-season, and postseason.
First Major Gifts
Make asks. Secure first major gifts through personalized engagement strategy.
Mid-Season Evaluation
Assess campaign performance and adjust strategy as needed.
Postseason Push
Intensify engagement during tournament play with exclusive behind-the-scenes content.
Funding The Future
Strategic approach to growing donor engagement and support through digital innovation
Digital Engagement Experience
Custom landing page experience that enables supporters to sign up for exclusive access and content.
Investment & ROI
Choose the investment plan that best fits your program's needs.
Annual Plan (One-year Subscription)
Full platform access with a simple annual commitment
Product Features
Growth Plan (3-Year Subscription)
Strategic investment with 20% savings and locked-in pricing for maximum long-term impact
Product Features
Product Features
Product Features
Projected ROI
Key Benefits
- Progress to $1M fundraising goal
- Rebuild alumni relationships
- Support NIL initiatives
- Fund facility improvements
- Increase staff efficiency
- Drive sustainable donor growth
The platform bridges the gap between coaches, the development office, and donors - creating a sustainable engagement model that requires minimal time investment from basketball staff.