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Ohio State Lacrosse
How Ohio State Men's Lacrosse transformed their 11th Man Club engagement and achieved record-breaking growth through personalized communication.
Goals & Progress
11th Man Club Growth
Monthly Engagement
Video View Rate
The Playbook
Multi-Channel Content Strategy
Comprehensive content mix featuring players, coaches, and program updates
- Player thank you videos
- Coach pre-game messages
- Victory celebrations and huddle moments
Event Integration
Seamless integration of digital and in-person experiences
- QR code signup at live events
- Fundraiser event promotions
- Game schedule announcements
Personalized Engagement
Targeted communication for different stakeholder groups
- Parent-specific messaging
- Player-led content
- Donor appreciation videos
Campaign Performance
Exceptional engagement metrics across all campaigns
- 260% peak video view rate
- 100% peak link open rate
- 43 successful campaigns
Implementation Journey
Platform Launch
Started with 92 11th Man Club members
The Playbook
Created a unique engagement strategy specifically designed for Ohio State Lacrosse's goals and 11th Man Club culture
Content Optimization
Achieved first 100% link open rate campaign
Peak Engagement
Reached 260% video view rate on player feature
Member Growth
Surpassed 100 11th Man Club members
Campaign Success
Completed 43 successful message campaigns
12-Month Milestone
Reached 113 members with 3,783 total messages sent
Top Performing Videos
Exclusive content that drove record-breaking engagement across both VIP and mass audience segments.
Final Off-Season Max Out
Team hypes up a 500+ lb squat lift
Post Game Fight Song
Following a victory the team gathers for a post-game fight song celebration
Coach's Corner
Post-game evaluation with Coach Myers
Impact & Results
The engagement we've seen through Insider Inbox has been incredible. Our 11th Man Club members are more connected to our program than ever, watching our content multiple times and actively participating in our community.
