%202.png)
Ohio State Women's Tennis
A strategic proposal to enhance Ohio State Women's Tennis donor growth & engagement capabilities through modern, personalized communication platform, targeting $100,000 annually in fundraising with $50,000 earmarked for second assistant coach funding.
Current Fundraising Challenges and Database Issues
Ohio State Women's Tennis faces several critical challenges that require immediate attention and strategic solutions.
Database Deterioration
75% email bounce rate indicates severely outdated alumni contact information
Single Donor Dependency
Over-reliance on one major donor for 50% of assistant coach funding ($25,000 of $50,000 needed)
Limited Fundraising Experience
Coach Schaub admits to minimal fundraising background
Administrative Constraints
Concern about potential administrative resistance to new initiatives
Goals & Progress
Secure Assistant Coach Funding
Database Reconstruction
Donor Diversification
The Playbook
Database Reconstruction
Multi-channel approach to rebuilding and expanding the donor database
- Twitter follower conversion (3,663 followers → leads)
- Landing page conversions
- Alumni event data collection
- Parent network development
Donor Diversification
Strategic cultivation of multiple funding sources to reduce dependency
- Alumni giving program
- Parent contribution system
- Corporate partnership development
- Small donor cultivation
Content-Driven Engagement
Consistent value delivery before making funding requests
- Behind-the-scenes content
- Student-athlete spotlights
- Tournament coverage
- Achievement celebrations
- Twitter-to-database conversion campaigns
Big Ten Tournament Leverage
Capitalize on hosting Big Ten tournament for major alumni engagement
- Alumni event coordination
- VIP tournament experiences
- Media coverage leverage
- Fundraising campaign launch
Building The Database
Multi-channel approach to growing donor engagement and rebuilding the supporter base through digital innovation
Digital Engagement Experience
Custom landing page experience that enables supporters to sign up for exclusive program updates and content while capturing updated contact information.
Implementation Journey
Database Cleanup & Strategy Finalization
Complete assessment, finalize strategy, and begin database reconstruction efforts
Season Launch & Initial Engagement
Deploy first campaigns around September 12 tournament, capture parent contacts
Alumni Reconnection Campaign
Launch comprehensive alumni outreach using multiple channels and updated database
Parent Network Development
Systematic engagement with current player parents for ongoing support
Holiday Giving Campaign
First major fundraising ask leveraging rebuilt database and established relationships
Big Ten Tournament Hosting
Major alumni event and fundraising opportunity coinciding with tournament hosting
Investment & ROI
Choose the investment plan that best fits your program's immediate needs and timeline.
Rapid Implementation Plan (1-Year)
Fast-track 'do it with you' solution designed for immediate September tournament launch. DonorElevate crafts your playbook, deploys strategy, sends engagement reminders, and coordinates video requests.
Product Features
Strategic Growth Plan (3-Year)
Long-term strategic investment with significant savings and locked-in pricing for maximum impact and ROI
Product Features
Product Features
Product Features
Projected ROI
Key Benefits
- Secure sustainable assistant coach funding
- Achieve $100,000 annual fundraising goal
- Rebuild functional alumni database
- Develop parent donor network
- Leverage Big Ten tournament hosting opportunity
- Create scalable fundraising system
- Reduce single donor dependency risk
- Lock in pricing for 3 years with significant savings
Given the urgent September 12 timeline and the critical need for assistant coach funding, both options provide immediate database solutions. The 3-year plan offers superior ROI and locked-in pricing, while the 1-year plan provides flexibility with our comprehensive 'do it with you' service model.