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UTEP Athletics
How UTEP Athletics achieved record-breaking fundraising success through a strategic dual-approach to donor and fan engagement.
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Goals & Progress
Top Donor Engagement
Fundraising Goal
Mass Engagement
The Playbook
VIP Donor Strategy
Focused engagement strategy for top 20% of financial contributors
- Exclusive content delivery
- Direct coach communications
- Personalized messaging approach
Mass Communication
Large-scale engagement for broader fan base
- Ticket sales campaigns
- Renewal communications
- Fan engagement initiatives
Content Strategy
Multi-tiered content approach for different audience segments
- Behind-the-scenes access
- Real-time updates
- Victory celebrations
Performance Tracking
Comprehensive analytics for both VIP and mass communications
- 50.14% Top donor click rate
- 61.5% video share rate
- 13.6% mass message click rate
Success Stories
Real examples of how our platform drives results across different engagement goals:
Select a goal above to see a relevant success story
UTEP Athletics
UTEP Athletics transformed their approach to major donor engagement by delivering consistent, personalized updates from coaches and athletic leadership. This strategy led to unprecedented fundraising success, including two $5M gifts secured within 100 days.
Implementation Journey
Strategy Relaunch
Repositioned Insider Inbox to focus on UTEP's top financial supporters with comprehensive staff training
Football Season Launch
Exclusive content featuring new head football coach's inaugural season, including tarmac video before Nebraska game
First Win Celebration
Exclusive victory message celebrating UTEP's first win of the season
NCAA Volleyball Success
Real-time, behind-the-scenes content from UTEP's volleyball team during NCAA Tournament run.
Record Gift Secured
$5 million major gift secured - largest single donation in school history.
Second Major Gift
Additional $5 million donation secured from the Paul L. Foster Foundation.
Sold Out Crowd
After three targeted messaging campaigns through Stakd and Insider Inbox—along with other initiatives—UTEP achieved a sold-out crowd for the New Mexico State game!
Season Ticket Campaign Success
Launched 2025 football schedule release campaign to season ticket holders, achieving a 74% delivery rate and 34% renewal link click rate through targeted MMS messaging.
Historic Achievement
Announced $10M commitments to 'Gold Standard Giving Society', marking a transformative period in UTEP Athletics fundraising.
Top Performing Videos
Exclusive content that drove record-breaking engagement across both VIP and mass audience segments.
Volleyball Hype
Exclusive behind-the-scenes UTEP Volleyball pre-game hype video before their NCAA Tournament matchup.
Pack the house
Coach Golding wants every seat filled and every fan loud! Let's pack the stadium and bring the energy for this huge matchup
Tarmac Moment
Special behind-the-scenes footage of the team arriving for a crucial away game
Impact & Results
The dual-strategy approach through Insider Inbox and Stakd has transformed how we engage with our supporters. We've achieved unprecedented fundraising success while maintaining strong connections with our broader fan base.
