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West Virginia Athletics
West Virginia Athletics partnered with DonorElevate to launch a comprehensive donor engagement initiative through the Mountaineer Athletic Club. This strategic approach delivers personalized video messages directly to donors via text and email, enhancing relationships and supporting major giving initiatives.
Goals & Progress
Major Gift Support
Top Donor Focus
Summit Society Growth
The Playbook
Engaging Top Donors
Engage top two donor levels, who contribute ~85% of total funds
- Strengthen personal connections with direct video messaging
- Drive major gifts through consistent, targeted outreach
- Integrate with existing development strategies
- Coach-led donor appreciation initiatives
Coach Integration
Seamless integration of coaches into donor engagement strategy
- Coach Hodge introduction video series
- Regular coach updates to Summit Society
- Behind-the-scenes practice content
Summit Society Enhancement
Enhanced experience for Mountaineer Athletic Club's top donor tier
- Exclusive video content from coaches
- Behind-the-scenes facility access
- Personalized thank you messages
Multi-Sport Engagement
Coordinated engagement across multiple athletic programs
- Basketball coach introduction series
- Baseball team championship coverage
- Football program donor updates
Implementation Journey
Program Launch
Launch DonorElevate platform with Mountaineer Athletic Club donors
Coach Hodge Introduction
New basketball coach Ross Hodge introduces himself to Summit Society members via video
Baseball Championship Coverage
Exclusive behind-the-scenes content from WVU Baseball's NCAA Tournament run
Full Program Implementation
Expand platform usage across multiple sports and donor segments
Proven Success from Other Programs
Our track record of success with other athletic programs demonstrates the proven impact for Mountaineer Athletic Club:
UTEP Athletics
- Secured two $5M major gifts within 60 days
- 50.14% click rate from top donors
- 38,000+ messages sent to broader base
- Sold out crowd achieved through targeted messaging
"The dual-strategy approach has transformed how we engage with our supporters. We've achieved unprecedented fundraising success while maintaining strong connections."
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Penn State Athletics
- 28 teams actively using the platform
- 80% platform adoption rate
- 92% donor satisfaction
- 6x higher repeat donor likelihood
"DonorElevate allows our head coaches to foster deeper connections with our top 20% donors to generate the funds necessary to support their program's needs."
Ohio State Men's Lacrosse
- 22.8% growth in 11th Man Club membership
- 66.7% average link open rate
- 189% video engagement rate
- 260% peak video view rate
"The engagement we've seen through DonorElevate has been incredible. Our 11th Man Club members are more connected to our program than ever before."
Impact & Results
DonorElevate has transformed how we connect with our Summit Society members and top donors. The personalized video messages from coaches have created stronger relationships and enhanced the overall donor experience at West Virginia.