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Athletic Donor Engagement Benchmarking
Top Performing Videos by View Rate
Pitt vs. Benchmark
78.6%vs.80.5%
Top Performers View Rate
The percentage of recipients who viewed the video, calculated as views divided by audience size. Values over 100% indicate multiple views per recipient.
80.5%
Top Performers Open Rate
The percentage of recipients who opened the link in the message, calculated as opens divided by audience size.
58.5%
Top Performers Delivery Rate
The percentage of messages successfully delivered to recipients, calculated as deliveries divided by audience size.
89.7%
Top 15 Performing Videos Across All Programs
Showing the top 15 performing videos across all athletic programs to benchmark excellence.
| Key Insights | |||||||||
|---|---|---|---|---|---|---|---|---|---|
Mar 27, 2025 | Pitt Athletics | Allen Greene - Personal Thank You | Individual Donor | Text w/ Video | 1 | 100% | 120% | 100%+ | High impact to single donor, strong ROI |
Apr 19, 2025 |  Ohio State Lacrosse | B10 Champs Celebration - OSU Lacrosse | 133 Recipients | Text w/ Video | 133 | 93% | 112% | 100%+ | Post-Championship celebration |
Mar 14, 2025 |  Penn State Men's Lacrosse | Victory Bell Tradition - Coach Tambroni | Alumni and Donors | Text w/ Video | 140 | 92% | 54% | 100%+ | Tradition + donor honor |
Apr 8, 2025 | Penn State Men's Lacrosse | Red-White Game - Coach Tambroni | All Contacts | Text w/ Video | 150 | 84% | 50% | 100%+ | Rivalry/exciting game invite |
Mar 24, 2025 | Penn State Baseball | Locker Room Reveal - Anthony Prato | Donor Lists | Text w/ Video | 97 | 72% | 51% | 85% | Reveal video from player |
Jan 28, 2025 | Pitt Athletics | Allen Greene - Halftime (UNC Game) | The Script Society | Text w/ Video | 181 | 93% | 52% | 84% | Strong emotional tie-in |
May 4, 2025 | Pitt Athletics | Larry Fitzgerald - Commencement Message | General Donors | Text w/ Video | 192 | 94% | 55% | 80% | Notable name → big impact |
May 4, 2025 | Pitt Athletics | Larry Fitzgerald Commencement Message | General Donors | Text w/ Video | 192 | 94% | 55% | 80% | Notable name + big impact |
Jan 12, 2025 | Penn State Men's Volleyball | Lewis Match - PSU MVB | PSU MVB Alumni | Just Video | 47 | 98% | 48% | 80% | Match update |
Mar 21, 2025 | Penn State Men's Lacrosse | Big Ten Opener vs. OSU - Coach Tambroni | All Donors | Text w/ Video | 150 | 84% | 49% | 79% | Game invite + practice clip |
Oct 17, 2024 |  UTEP | First Win of Season - Coach Walden | UTEP Development | Text w/ Video | 186 | 90% | 58% | 75% | Emotional moment after first win |
Apr 2, 2025 |  West Virginia | Coach Hodge Introduction / Coach Hodge (MBB) | Summit Society | Text w/ Video | 265 | 81% | 55% | 75% | Coach intro |
Mar 17, 2025 |  Louisville Baseball | Coach McDonnell - NKU Game Invite | Alumni/Donors | Text w/ Video | 402 | 96% | 44% | 64% | Early-season update |
Apr 26, 2025 | Penn State Men's Volleyball | 2025 EIVA CHAMPIONS!! - PSU MVB | PSU MVB Alumni | Just Video | 114 | 81% | 38% | 57% | Championship message |
Feb 27, 2025 | Pitt Athletics | Pat Narduzzi - Spring Scrimmage Invite | The Script Society | Text w/ Video | 187 | 94% | 36% | 49% | Exclusive invite for Script Society |
Data last refreshed: 3:40:57 PM