How UTEP Football Raised Over $75,000 in One Week for NIL and the Transfer Portal

In today's college football world, winning off the field is just as critical as winning on it. NIL and the transfer portal have changed the game—but UTEP Football is showing how a consistent, authentic communication strategy can drive real results.

And they just proved it: one campaign, one video, over $75,000 raised in less than a week.

The Foundation: Consistent, Value-Driven Engagement

UTEP's success wasn't luck. It's the result of a deliberate, thorough approach to donor communication. Across athletics, from football to ticketing, they've committed to maintaining a consistent line of communication with alumni and supporters.

That communication isn't just noise—it adds value. Whether it's inside access from a head coach, behind-the-scenes content, or invitations to exclusive events for top donors, UTEP is constantly delivering something meaningful. That's what keeps donors engaged and bought in over time.

The Moment: The Walden Family Challenge

One of those high-impact asks came in the form of a short video from Head Coach Scotty Walden. Instead of launching a complex campaign, UTEP used a single, powerful message to rally support for NIL and transfer portal efforts.

In the video, Coach Walden announces that they're halfway to their goal and emphasizes the urgency of the upcoming transfer portal window. It's personal, high-energy, and packed with key elements:

• A specific initiative (support for NIL/transfer portal)
• A clear deadline (April 16 portal opening)
• A defined goal ($70,000)
• Personal investment from Coach Walden and his wife Callie, who committed to match donations

It was a message that felt authentic—and it was backed up with action.

The Distribution: Social Reach + Direct Impact

Yes, the video was shared on social media—but what made it truly effective was how intentionally it was delivered.

Using Insider Inbox (now Donor Elevate), the video was sent directly to UTEP's most engaged supporters via text message. That direct, personal delivery took the video from inspiring to actionable.

It wasn't just another tweet or email—it was a message for them. And they responded.

The Result: Over $75,000 Raised in a Week

The response was immediate. The video helped push UTEP not only to their goal—but well beyond it. Over $75,000 was raised in less than seven days.

The Lesson: Earn the Right to Make the Ask

This campaign worked because it wasn't a one-off. UTEP's donors were already engaged. They'd received months of value before being asked to give. They were bought in—on the program, the process, and the people behind it.

UTEP is showing that even without a massive staff or budget, programs can build donor trust and raise significant funds—fast.

This success story exemplifies the principles we've discussed in our articles about building a donor-first culture and focusing on your most valuable supporters.