DonorElevate Extends Partnership with West Virginia Athletics to Strengthen Donor Relationships

DonorElevate is proud to officially extend our partnership with West Virginia Athletics and their development department as they continue to strengthen relationships with their most committed donors and supporters.

Under the leadership of John Patterson and Madison Clayton, West Virginia Athletics has demonstrated an unwavering commitment to building thoughtful, consistent relationships with their donor base—a philosophy that aligns perfectly with DonorElevate's mission to enable more personal, impactful donor engagement.

A Partnership Built on Relationship Excellence

West Virginia's development team understands what drives long-term donor loyalty: consistent, authentic communication that makes supporters feel valued and connected to the program they help sustain.

Through this extended partnership, West Virginia will continue leveraging DonorElevate's platform to deliver exclusive video messages, behind-the-scenes access, and personalized updates directly from coaches and student-athletes to their top donors—ensuring that every supporter feels the impact of their contribution.

Thoughtful Engagement at Scale

The development team at West Virginia Athletics recognizes that donor relationships aren't built during fundraising campaigns alone—they're nurtured year-round through consistent, meaningful touchpoints. DonorElevate provides the tools to make this possible by:

• Enabling personalized video communication at scale without sacrificing authenticity.
• Tracking donor engagement to identify the most active supporters and new cultivation opportunities.
• Providing data-driven insights that inform strategic outreach and relationship building.
• Freeing up development staff to focus on high-impact relationship building rather than administrative tasks.

Supporting Long-Term Financial Growth

West Virginia Athletics' approach to donor stewardship isn't just about maintaining relationships—it's about driving sustainable financial growth across the entire program. By combining thoughtful engagement with strategic data insights, the development team can:

• Identify donors ready for major gift cultivation conversations.
• Re-engage lapsed supporters before they're lost entirely.
• Build stronger emotional connections that translate to increased giving over time.

Looking Ahead

As West Virginia Athletics continues to grow and evolve, DonorElevate is honored to provide the tools and support that enable their development team to maintain the thoughtful, personal approach that sets them apart.

This partnership represents a shared commitment to excellence in donor stewardship—one that prioritizes authentic relationships, consistent communication, and long-term program sustainability.

About DonorElevate

DonorElevate is a donor engagement and relationship management platform designed for athletic programs and nonprofits. Through personalized video messages, engagement data tracking, and consistent outreach, DonorElevate helps organizations save time while deepening relationships with top donors and driving stronger fundraising results.

West Virginia's strategic approach aligns with the trends we've identified in donor retention improvements in 2025 and the principles outlined in our guide to building a donor-first culture.