%202.png)
Pitt Athletics
How Pitt Athletics is building a foundation for long-term donor relationships through the Script Society program, with early results showing strong engagement potential.
Video Performance Analysis Available
Explore detailed benchmarking of Pitt's video engagement metrics against industry standards
Goals & Progress
Enhance Donor Engagement
Facilitate Future Contributions
Gather Donor Insights
Build Long-Term Loyalty
The Playbook
Long-Term Relationship Investment
Building a foundation for lasting donor relationships through consistent, personalized engagement
- Authentic communication from leadership
- Exclusive behind-the-scenes content
- Personal connection with athletic leaders
Strategic Campaign Planning
Thoughtful approach to message timing, content, and audience segmentation
- Targeted Script Society messaging
- Sport-specific donor outreach
- Timely event invitations
Authentic Video Messaging
Genuine, unscripted video content that creates real connections
- Athletic Director personal updates
- Coach invitations and insights
- Alumni engagement (Larry Fitzgerald)
Performance Measurement
Data-driven approach to understanding engagement effectiveness
- Delivery and open rates
- Video view analytics
- Response tracking
Implementation Journey
Platform Adoption
Pitt Athletics begins Insider Inbox trial with focus on Script Society members
First Campaign
Allen Greene sends halftime message during UNC game to Script Society members
Coach Engagement
Pat Narduzzi sends spring scrimmage invitation to Script Society members
Basketball Outreach
Jeff Capel sends end-of-year message to top basketball donors
1:1 Donor Engagement
Allen Greene sends personal thank you to individual major donor
Alumni Star Power
Larry Fitzgerald commencement message sent to general donor base
Top Performing Videos
Exclusive content that drove record-breaking engagement across both VIP and mass audience segments.
Allen Greene – Halftime Message
Athletic Director shares exclusive halftime update during UNC game
Pat Narduzzi – Spring Scrimmage
Football coach invites Script Society members to exclusive spring scrimmage
Larry Fitzgerald – Commencement
NFL legend and Pitt alumnus shares special message before delivering commencement speech
Campaign Performance
Early results from Pitt's donor engagement campaigns, ranked by share view rate
Meaningful Donor Responses
Real feedback from Pitt donors shows the impact of personalized communication
Allen Greene – UNC Halftime Message
H2P!!
Thanks. Sorry we weren't able to attend. Looking forward to meeting Mr. Greene sometime soon.
What a game. We had a blast.
Allen Greene – Personal Thank You
Means a lot to receive this. Thank you for thinking of me.
Jeff Capel – End-of-Year Message
It's the Wild West. Still behind you 100%. Best of luck building.
My family and I will always support Pitt Basketball.
Larry Fitzgerald – Commencement Message
Awesome. Thanks for sharing. Love seeing Pitt and Larry Fitzgerald doing great things!
Pat Narduzzi – Golf Outing Invite
Thanks for the invite. Unfortunately, I won't be able to make it. Hope it's a great event!
Appreciate you reaching out. Would love to make it back!
Great to hear from you. I'll try to make it out, no promises.
I'll be out of town, but thanks so much for the invite!
Areas for Growth & Improvement
Opportunities to enhance Pitt's donor engagement strategy based on campaign performance
Consistency of messaging: Having a regular cadence of messages will help train Script Society members to engage more, which automatically results in better relationships and more top-of-mind communications.
Improve authenticity in coach videos: Some videos felt scripted. Training coaches to speak naturally about topics rather than reading from notes will feel more personal and authentic with top givers.
Expand video content across more sports: Current engagement is concentrated in a few sports, presenting an opportunity to diversify content across all athletic programs.
Develop a more structured content calendar: Implementing a strategic schedule for content delivery would help maintain consistent engagement throughout the year.
Focus on personalization: The data clearly shows that personalized 1:1 messages (600% share views) significantly outperform mass communications. Increasing personalized outreach to high-value donors should be prioritized.
The Potential Ahead
Campaign performance analysis shows clear patterns for future success
Even with limited implementation, Pitt is seeing meaningful donor engagement
Personalized video messages are generating authentic donor responses
One-to-one communications show the highest engagement rates by far (600% share views)
Star power matters: Alumni celebrities like Larry Fitzgerald drive exceptional engagement (80% share views)
With consistent execution and content cadence, Pitt is positioned for exceptional long-term donor relationship growth
Following the complete Donor Elevate playbook would amplify these early positive results
View our detailed video performance analysis for more insights
Dive Deeper Into Performance Metrics
Want to see how Pitt's video engagement compares to other athletic programs? Our detailed analysis provides benchmarks and insights to help you understand what drives successful donor engagement.